TECHNICAL SALES — ROBOTICS & AUTOMATION

Varun Deth

Technical Sales Manager, SESTO Robotics — AGV/AMR solutions for Industry 4.0
Closing business across Singapore, Japan, Malaysia, and Germany by knowing the floor as well as the deal.
S$8M+
Closed, last 2 years
S$3.5M
Single standout deal
40+
AMR units sold
S$10M+
Active pipeline
4 industries · Singapore · Japan · Malaysia · Germany · sales targets achieved, 2 consecutive years
ABOUT

The deal, and the floor it stands on

Varun works at the commercial edge of industrial robotics — selling AGV/AMR solutions for Industry 4.0 across Singapore, Japan, Malaysia, and Germany. Over the past two years, that's meant S$8M+ in closed business, including a single S$3.5M deal, more than 40 AMR units sold across four industries, and a pipeline currently running past S$10M.

A decade in quality and process control before that — including ISO 9001, DVGW, and WRAS certifications — built the discipline that still carries into every deal today.

On the technical side, Varun has spent years hands-on with the systems behind the sale: commissioning and maintaining AGV fleets, integrating with fleet management systems and interoperability frameworks like RMF and RoMi-H, interfacing with building infrastructure such as lifts and automatic doors, connecting into customer WMS platforms, and working directly in ROS, Linux, and Python to troubleshoot, configure, and stabilize deployments in live environments. That means a conversation with an operations lead or a procurement team isn't a pitch off a spec sheet — it's grounded in what it actually takes to get a fleet running reliably inside someone else's infrastructure.

At SESTO Robotics, that combination — technical credibility and commercial ownership — shows up as application-led selling: strategic account growth, partner ecosystem development, and staying in a deal well past the signature.

TECHNICAL FLUENCY

The systems behind the sale

01AGV/AMR fleet deployment
02Fleet Management Systems
03RMF — Robotics Middleware Framework
04RoMi-H
05Lift & automatic door interfacing
06WMS integration
07ROS · Linux · Python
08Network & server infrastructure
FOCUS AREAS

Where the work actually happens

SELLING

Application-Led Selling

Solutions scoped against real facility constraints, not generic specs, before a proposal is ever written.

ACCOUNTS

Strategic Account Growth

Building accounts that expand over time, not one-off deals — staying involved well past signature.

PARTNERSHIPS

Partner Ecosystem Development

Growing the relationships that extend reach beyond direct sales alone.

CREDIBILITY

Deployment-Backed Selling

Years of hands-on AGV deployment experience that make the pitch technically honest, not just persuasive.

EXPERIENCE

15+ years, four roles, one throughline

2024 — Present

Technical Manager – Commercial Sales & Applications

SESTO Robotics
2019 — 2023

Deployment Engineer → Senior → Lead

SESTO Robotics
2014 — 2019

Head of Quality & Process Control

Quantum Industries LLC
2009 — 2012

Operations Planner

Gulf Dura Industries LLC

Let's talk

Open to conversations about strategic robotics partnerships, commercial leadership roles, or automation in general.